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About Us


Designer Kashmir a brand of Jersey Lily Ltd is UK based company with revolutionizing,designing and manufacturing world class Kashmir handmade products. Designer Kashmir has been at the forefront of the industry for years, leading the revival of authentic timeless collection of shawls and scarves. Our products represent the pinnacle of Kashmir craftsmanship that are unsurpassed for their quality, design and attention to detail. The Designer Kashmir was originated in the valley of Kashmir on an aspiration to carry ancient ageless Kashmir’s skilled craftsmanship and indigenous blend of products to showcase to the world.


Our aspiration is very fervent about revitalizing this magnificent ancient Kashmir craft using latest designs and techniques. The eventual goal is to realm the ancient Kashmir’s crafts in such a way, so that the world will recognize the hardship of our dedicated artisans who mastered this art their whole lives. Our aim is to support and preserve the inheritance of the folks of Kashmir as sponsors to creative well-being of indigenous Kashmir art. We thrive on reinventing our new creative ideas using our vast experience in designing and developing our everlasting products that are unpanelled in present market.


Our dream is to encourage craftsmen of Kashmir find critical means of support to achieve their dreams and aspiration in enhancing their skills and artistry. We consider that such promotions will change the lives of artists of Kashmir valley in bring certainty in future jobs. The decorative charmingly handmade products shown in our stores are a testimony to the brilliant talent of these artists and our desire is driven by seeing them busy and doing their jobs at their best. Our aim is to help and partner with the artisans of Kashmir in exploring new frontier of Kashmir art and craft using their sheer skills and dedication.


Our objective is to pass this beautiful Kashmir crafts for next generation and so our motivating passion is to help this artist community of Kashmir to present their work to rest of the world. It would have been impossible without the immense and on-going courageous effort of all our master craftsmen who over the generations have passed down the sophistications of Kashmir craft to their peers. The Designer Kashmir strives to make a transformation in the living standard of Kashmiri society and this tune is rooted in our work.

We are leading the market when it comes to showcasing and share the spirit of Kashmir artistry using online medium so that our products are seen and adore across the globe. We consider the online network presents the most excellent medium for enduring delicacy of Kashmiri craft and fashion vogue." 


All the great people
Lisa John

Fashion Designer

Cartherin Forres

Fashion Designer

Jane Doe